Archive for the 'Uncategorized' category

How To Craft A Press Release

Mar 29 2022 Published by admin under Uncategorized

A press release is defined as a way of getting publicity without paying anything. As a business, you’re always on a lookout for the quickest and easiest way to get to your target audience. It is also one of the surest ways to do just that. If it is well written with no contextual errors, and if it tells a good story about you or your business, you can expect a pretty big number of published articles from highly respectable media outlets. Having your business and all its products promoted without you paying a single dollar on paid opportunities typically means you’ll get buyers pretty quickly. Now that’s taking advantage of something free!

Furthermore, if you were to compare unpaid to paid articles, advertisements via social media, or even email campaigns, you’re not as likely to get to a wider audience with the latter. This means they are quite efficient! They don’t always have to promote or recommend you and your product, but if they do, they have a massively positive effect on your sales, as a single article simply drives prospects into reaching out to you about that product everyone suddenly likes.

Now back to reality. Most releases are just not that great in terms of quality. This means most writers people hire never accomplish the perfect unpaid pitch. Why? Because first of all, nobody wants to waste time reading them when even the title is misleading, and this especially goes for the reporters who you reached out to. His or her secretary will just dump it. This order of events makes your business look clueless.

How do you come up with a great press release? Consider the following: “Product X, version 5.0 triples the functionality, while providing a scalable, yet fast and highly robust solution that’s perfect for acquiring and retaining your customers.”

This doesn’t tell anything to an editor. This section and the words in it simply fail at making an unimportant thing seem important. If you’re at 5.0 of a product nobody cares about, it’s probably not important at all.

Having read this, take a closer look at the five most basic rules that will help your press release catch attention:

1. Consider it your tool for sales. With such a mindset, you will get a message across to all potential customers through an article posted on the Internet. If you’re in luck, the publication will get a boosted authority and credibility via the website and/or the reporter who published it.
2. Come up with a story worth sharing. Think about ways to make your content go viral. To make sure your story goes haywire over the Internet, you want to reach out to the news reporters in such a manner that you convince them your message is worthy of being published. Basically speaking, you want to make an impact straight away to the entire readership.
3. Write it as if a reporter himself was paid to do it instead. The best ones get published (or queued for publishing) immediately, with little to no edits.
4. Find reliable and good quotes. If you’re the CEO of your own business, or even if you’re not, put something memorable and personal into your press release if you can. A good quote can make the reader treasure and remember its impact, thus leaving a great first impression of your business.
5. Personally contact the reporters who you think will surely cover the story. This includes doing some research, as far as their individual writing style goes. Reach out to them with content that’s personalized just for them.

For those who find all these tips and tricks a bit too difficult to handle, there are ways to spend some cash on a paid press release, and numerous media outlets offer that. Any good reporter can and will turn your business into a story people will love reading, while making sure it doesn’t appeal as a fake and paid article. A good story has higher chances of it being picked up by the crowd and shared all over the Internet. If you are looking for online classes on how to craft a press relese, please click here to Join Today.

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A Concise Introduction to the Robotic Process & Automation

Mar 29 2022 Published by admin under Uncategorized

The term Robotic Process Automation or simply RPA, is drawing more and more attention nowadays and has put people in a dilemma that whether it is right to use it or not. Given here is an overview of this technology and various benefits related to it and will help you in deciding whether it is the right choice for business or career, or not.

First of all you need to know, what is meant by Robotic Process Automation or as simply said, RPA. The use of software along with machine learning and artificial intelligence to manage high-volume repetitive tasks is termed as Robotic Process Automation. The RPA software has the ability to adjust to the fluctuating circumstances, exceptions and new situations, which makes it different from the traditional IT automation. The use of this software will allow large as well as small scale organizations to perform back-office and middle-office tasks with high speed. The introduction of this technology has changed the outmoded way we used to think about the business process and has also resulted in an increase in productivity by accelerating the task that earlier required man force to perform.

The scope of robotics is expanding and is not just limited to any specific industry. Right from automotive to aerospace, it is now being used in banking, consumer products, healthcare, and many more, RPA can be used in these different sectors specifically. With the application of this technology, organizations can lower their operating costs, decrease cycle times, save their employees from monotonous tasks and can enhance overall productivity. It helps in the application of explicit technologies that can mechanize the humdrum and standardized tasks, providing greater output and that too with a smaller investment. The other benefits of Robotic Process Automation, for a business are:

Better control: It provides better control over different business processes and allows them to mitigate risks and gather more profit.

Improved decision making: It provides the ability to collect, store, organize and analyze data that allows business analytics to make better decisions.

Cost saving: With the use of this technology, the total operational cost is supposed to be cut down by around 25-50%.

Enhanced revenues: Since the tasks get automated and can be performed faster, which means quick returns and profits.

IT support & management: The implementation of RPA can help in improving the service desk operations and monitoring of network devices also become easy with this technology.

Versatility: It is a highly versatile technology that is applicable in numerous industries and can undertake a wide variety of tasks.

Quality & accuracy: The quality and accuracy of the work will improve with the introduction of Robotic Process Automation as there are no chances of human error.

Automated tasks: As discussed earlier also, the use of the RPA technology can automate the repetitive tasks and save employees from its boredom.

After looking at all the advantages of this technology, it can be said that RPA has definitely brought innovative solutions for the businesses all around the globe, operating models that adopt automation, and will therefore allow cutting of costs, driving efficiencies and improving quality.

Nitika with a rich experience of 8 years in instructional designing and online training, has been also involved in writing creative articles and blogs. She has written several articles for Multisoft Virtual Academy, a prominent institute that has been providing the aspirants online training on different professional courses.

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How To Become A PMP Certified Professional

Mar 29 2022 Published by admin under Uncategorized

Project Management Certification Program is the most in demand credential that is offered by the Project Management Institute to people who qualify the PMP exam. It is a globally acknowledged certification that validates a person’s knowledge and experience in managing projects effectively. Most middle or senior level project management positions require the person to be a certified PMP professional. The PMP exam is based on the Project Management Body of Knowledge that describes five basic process groups and ten knowledge areas that are common to most projects. When you become a PMP professional it is a proof to your potential employers that you have the knowledge of best practices, tools and techniques required to manage a project successfully. There are certain requirements that need to be met before a person can join the Project Management Program. The basic prerequisites are 35 hours of project management education and experience of leading and directing project (7500 hours if a person has a high school diploma and 4500 hours if a person has a four year degree). A candidate who meets these requirements and passes the PMP exam is awarded the PMP certification.

Why is there a need to do PMP certification Course?

Getting a PMP certification requires a significant amount of time, effort and money. Then let’s know why people find it worth doing.

It opens up a plethora of career avenues and increases ones employability. Recruiters use this certification to narrow down their applicant’s pool. They know that a certified professional has proven experience in project management, so they use this as a qualifying criteria.
Globally recognized certification gives one the opportunity to work in any industry anywhere in the world.
A PMP certified professional earns 20% higher salary on an average than a non-certified counterpart.
The knowledge of the best practices in project management helps one to complete projects on time and within budget. The person is able to show better project performance, and this increases his marketability.
Demand for project managers is continually on the rise. A PMP certification bolsters the candidate’s resume and helps him cash in on this growing demand.
Role of a PMP Professional
The core responsibilities of a Project Management professional includes

Understanding and managing the needs of diverse stakeholders.
Defining the scope of the project and baselines for time and cost.
Planning and Initiation of the project
Facilitating the development of work breakdown structure
Creating team structures, project schedules and estimates
Overseeing the execution of the project and managing costs, schedules and teams to deliver results.
Reporting the progress of the project
Providing feedback on performance of the project
Obtain sign off on completion
How to Become PMP Professional?
If you have the requisite project management experience then you need to apply and pass the PMP exam. If you become a PMI member you will be eligible for discount on exam fees and gain instant access to the latest edition of Project Management Body of Knowledge. Register for the exam and choose a date so that you have sufficient time to study. Usually 3 months is sufficient time for you to get prepared for the test. The exam consists of 200 questions which are based on the Project Management body of knowledge. One can do an independent study to pass the exam. But a formal training course will better prepare you for the exam and increase the success rate to 95% vis-a-vis independent study where the chances are roughly 60%. If you enrol yourself for a training program you will get access to ample PMP Training Resources that will help you understand the concepts of PMBOK. Practice tests will give you an idea of the kind of questions you can expect. They also prepare you to complete the questions within the stipulated time. You need to appear in person in order to take the exam in a testing center. If you clear the exam you will become a certified PMP professional.

PMP Online Training Resources

How well one studies for the exam makes the difference between clearing or failing the PMP exam. Various Online Training resources are available that are designed to teach you about the full scope of the project management processes and knowledge areas defined by the PMBOK. You gain useful insights into various advanced concepts and strategies relating to cost management, time management, scope management etc.You also learn how to manage the entire project management cycle from planning to final sign-off. Enrolling in these online courses helps you pass the exam in the first attempt. Instructor led training, updated e-learning content, case studies, scenario based questions, quizzes, simulation tests ensure that you gain full confidence to crack the exam. Some institutes offering these courses also give money back guarantee which means one gets a full refund in case one fails the exam. You also get PDUs and 35 Contact hours certificate which is required to take a PMP exam.

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Great things you can do when you Sign in to Gmail Nowadays

Mar 03 2022 Published by admin under Uncategorized

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Appointments – Manage Your Time Better At Home to Be Effective

Feb 12 2022 Published by admin under Uncategorized

What would happen to you if your home life was more organized than it is right now? Can work-life balance be achieved? What are the tools at our disposal? Could scheduling appointments and keeping them at home help us save time and prioritize?

What is the challenge we face? I sometimes find that time spent at home can be the busiest time, especially in the times we live in. Imagine someone working from home, home-schooling children, and sometimes even doing a side hustle. Imagine also the full-time home-based entrepreneur. How do they manage to do all they need to do in a day?. We are living in a time when many entrepreneurs and even company employees have adopted work- at – home culture. This comes with its challenges as the lines become blurred between home and work. These blurred lines and constraints on the limited resource called time result in over-worked, under-rested, burnt-out individuals. Whilst good time management has been encouraged and indeed, embraced in the workplace, I believe more needs to be done in changing the mindset for the elusive work-life balance to be achieved.

What are the tools at our disposal? To manage time effectively at home, there are many interventions one can employ including setting goals for the day, prioritizing wisely, setting a time limit for every task, organizing oneself, and instituting the discipline of appointments. Yes, an appointment at home! We can spend time pontificating on the pros and cons of each intervention, however, I believe we need to focus on appointments and see how this can powerfully change the course of one’s day regardless of whether it’s a workday or weekend. Life is busy as it is without any intrusions. The question is how do you handle the one who announces that they are at the gate. These can be friends, neighbors, a salesman of some product you do not even need. I am not promoting regimentation here but rather a culture of filling your day with what’s important. Everything that we succeed at is because we carefully plan and execute it. I am a firm believer that you cannot manage time if you do not manage yourself thus I implore you to incorporate planning and appointments into your repertoire. I am not talking about something I do not do. I have to achieve many things in a day therefore I set appointments with my work, others, and myself.

Could scheduling appointments and keeping them on the home front help us save time and prioritize? Whereas we have established that it is a normal business practice to set appointments and keep them, we need to abandon the liberal open-door policy of allowing all and sundry to have access to us as and when they please on the home front. Please understand where I am coming from. We each have greatness within us but for us to achieve it we need to culture great habits. Employing the use of appointments at home and seeing only those people you had agreed to see removes non-essential encounters especially during the most productive hours. I know this will vary with culture, geographical region, or even level of affluence, whether you live in a low density or high-density residential area, but doesn’t negate the need to be organized and effective. Controlling access determines how organized you are and how well you will work and rest when the time for scheduled rest comes.

What do we need to do differently? We need to be disciplined and diligent, learn to say no, now is not a good time, let’s make an appointment for next week. What are the benefits of this approach? You are not always fire-fighting to meet deadlines, You are not always tired because you have not taken time out to rest. You have set aside enough time to spend with your loved ones or a loved one. If you are a busy person, I am sure you appreciate what I am saying. Whether it’s time to work uninterrupted, family time, or “me-time”, it takes some kind of order to enjoy it.

I am not saying that those that come unannounced are bad people. No, not at all, they probably are people you enjoy spending time with. Nevertheless, there must be prior communication so that you can attend to your visitor(s) when it is convenient for both you and them. It can be quite disrupting and a whole day can just pass by without achieving anything that you had planned to do.

As we grow older we begin to appreciate that rest and recovery need to be scheduled. The fact that I am relaxing doesn’t mean that I don’t have anything to do. One therefore cannot assume that just because you are at home you are available. Maybe you have scheduled that time to rest. That is important. You need to make an appointment with yourself, spouses need to also set aside time for each other. Parents need to schedule a time to spend with their children. When you have some sort of order in your life you determine who sees you and who you see. It also means that your relationships will be healthy and that makes you a happier person.

In conclusion, I believe that the work-life balance can be achieved. There are many tools at our disposal just like it is in the workplace.I believe we could do more and be happier if we are disciplined enough to make only the commitments we can keep.I am certain that setting appointments and keeping them at home help us save time and prioritize.

Fitzgerald Mujuru, a fusion of Business Coach, Personal Effectiveness Coach, Business Consultant, Marketing Strategist, Sales Zealot, Speaker, brand builder, with over twenty years in marketing and sales for globally known brands. He has vast commercial experience at management level in various sectors. His strengths include marketing, brand building, sales, business development, business strategy, management, and equipping leaders and teams with strategies for personal and team effectiveness. He has handled various consultancy assignments for companies in professional services, media, communications, training and development, non-profit organizations. He has released 4 books and published more than 200 articles online.

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What Might Be Next In The Economy?

Jan 23 2022 Published by admin under Uncategorized

Since, we don’t have a crystal ball, it is impossible to predict, accurately, the future! This is especially true, when, it comes to economic issues, including investment, real estate, interest rates, inflationary pressures, government actions, international factors, etc. What are the ramifications of inflation, recession, interest rates, Federal Reserve Bank decisions, etc? How can one, hedge – his – bet, in order to minimize unnecessary risks, while receiving a quality return, also? There is no simple answer, because so many factors, have significant influences. With, that in mind, this article will attempt to briefly, consider, examine and review potential factors, in order to help readers, have a more – complete understanding of the possibilities.

1) Interest rates: We have experienced a prolonged period of historically – low – interest rates. This has created easy money, because the cost of borrowing is so low. Both individuals and corporations have benefited, at least, in the immediate- term, permitting home buyers to purchase more house, because their monthly charges, are low, due to low mortgage rates. Corporate and government bonds, and banks, have paid low returns. It has stemmed, inflation, and created a rise in home prices, we haven’t witnessed, in recent memory. The Federal Reserve Bank has signaled they will be ending this propping – up, and will also raise rates, probably three times, in 2022. What do you think that will cause.

2) Auto loans, consumer loans, borrowing: The auto industry has been, significantly, impacted by supply chain challenges. When rates rise, auto loans and leases, will be more costly.

3) THis pattern began after the Tax Reform legislation, passed at the end of 2017, which created the initial, new, trillion dollars deficits

4) Government spending, caused by the financial suffering and challenges, because of shut downs, etc, because of the pandemic, created trillions more in debt. Unfortunately, debt must be eventually addressed.

5) Perception and attitude: The past couple of years,apparently, created a public perception, plus many fears, with a crippling economic impact.

Either, we begin to plan, effectively, and with common sense and an open – mind, many will be at – risk. Wake up, America, and demand better leadership, service and representation.

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Find Out How Successful People Think So You May Be Successful Too

Jan 18 2022 Published by admin under Uncategorized

Do you think successful people are just plain lucky?

Successful people did not become successful because they were lucky.

They did not achieve success by accident. Being at the right place at the right time, meeting relevant people, reading the appropriate book, did not come about accidentally or by luck.

Luck is brought about by Labour Under Correct Knowledge.

Successful people prepared themselves. Instead of giving up on anything they started and wanted to achieve they got stronger by learning more.

Success is a methodical, orderly and deliberate process of deciding what you want to do with your life, what are the steps that you need to undertake to get you there, and lastly what you will do once you get there.

One of the most important aspects, if not the most important aspect to success, is the ability to visualise your successful outcome and stay focused on it until you achieve it.

“Imagination is more important than knowledge, knowledge is limited.” – Albert Einstein

Successful people understood the potential power behind knowledge, yet they also understood that, for them to close the gap between where they are and where they wanted to be, they would have to piece together the enigma that is most often referred to as “life”.

They had to build a picture, a vision, of success in their mind, and then go about taking action on creating that envisioned life.

In much the same way, you have to be serious about your present and future, you need to have the knowledge that is required so you, too, may close the gap: you need to be and remain determined to devote yourself to taking massive action to build your business of succeeding in life.

You, too, will need to see the end, your dream and destiny that you desire in your mind’s eye. It is up to you to take the necessary and relevant action to make it all happen. It’s just like going to the doctor with a particular health problem.

The doctor may prescribe a medication for you to take four times a day, yet he cannot be there with you to ensure that you are taking the medication.

It comes back to deciding to be responsible for your life.

Have you noticed how it all stems from that one attitude? Being responsible for your own life.

Your success, your being responsible 100% for you to live your dream life starts here.

When you accept 100% responsibility for yourself and your current life situation, you will have the power to move towards those things you truly desire in life: which is success in all areas of your life.

This life-changing article is about possibilities and opportunities, knowledge and tools. It will help expose your unique course in life.

It will inspire, support and motivate you to excel, to do what successful people do, to have all that successful people have, and to become a shining example of a successful person.

Here, you’re not being told what you couldn’t do, instead you are being told to shoot for the stars. And above all, you are being shown how to shoot for those stars.

“A person is what he thinks about all day long.” – Emerson

Interesting thought, wouldn’t you think? So much so, it’s worth repeating: “A person is what he thinks about all day long.”

Success and happiness cannot happen if you possess the same old thoughts and beliefs.

If you do not change your mind, if you do not get rid of the unsupportive thoughts and beliefs, you will inevitably remain stuck in your old ways. Not much, if anything, will change.

Let’s give you a quick overview on how change comes about:

Your BEHAVIOUR, how you act (or perhaps do not act), controls your success or failure. Your ability to attain high levels of success is dependent upon your actions and behaviours. Your results are the outcome of your behaviour. Now let’s consider where your behaviours come from and what controls them?

Your FEELINGS command your behaviour. Every action that you take is first filtered through your feelings that reside in your subconscious mind. How you feel about something determines what you do and how well you do it. So where do your feelings come from?

Your ATTITUDES create and influence your feelings. Your attitude is your perspective from which you view life. Whatever attitude you have about anything will affect how you feel, which, in turn, affects how you act. Where do your attitudes come from?

Your BELIEFS create, control and influence your attitudes. What you believe about anything will determine your attitude about it, which will create your feelings, and then which will direct your behaviour and action. Belief patterns are so powerful that two people who are in the same situation could perceive things completely differently. It only requires us to believe what we see and how we see it. We all have thousands of beliefs – big and small. And where do your beliefs come from?

Your THOUGHTS create, control and influence your beliefs. Your thoughts are real and are immensely powerful. Everything you accept from the outside world and everything you feed yourself from within is a product of your thoughts. Everything starts as a thought.

So, it goes without saying you need to learn to control your thoughts. And when you do, you will automatically control your beliefs, your attitudes, your feelings and, consequently, your behaviour and actions.

The big secret to success:

Learn to control your thoughts and you will influence your behaviours and actions. It’s all a mind-set. That’s what we’ve been saying all along.

Success is predictable and is not achieved by accident.

Have the mind-set of the successful people and you will achieve success. Believe and it is yours!

“There is a great future in front of you, you can leave your past behind.” – Joel Osteen

Science of success experts have concluded that the brain is a goal-setting organism.

That is fantastic news for us: for whatever goal we give to our subconscious mind, it will work for us day and night, 24/7, to achieve it for us; to make it a reality.

The principal breakthrough that scientists made was that we do not need to waste our precious time and effort trying to change old thoughts and behaviours: we just simply create new ones.

And the other discovery they made was that we can continue to create new thoughts, new memories, new behaviours, new skills, and learn new things for as long as we are alive on this earth.

Now, with the new discoveries in recent years, it has been scientifically proven that our capacity to achieve and succeed literally has no limits.

Our brain has the capacity to continually learn during our entire lifetime.

Our brain can form new thoughts, can have new memories, and can learn new things by the millions, no matter what your age is. By the millions.

That’s how many new things we can learn, that’s how many new skills we can learn, that’s how many new thoughts we can have, that’s how many new behaviours we can adopt.

This is encouraging because there is no limit on your capacity to achieve new things.

No limits whatsoever for the human brain to learn, memorise, develop, achieve and perform at higher levels than ever imagined. It makes no difference what your age is: you are capable of learning anything new that you want to learn.

That adds to what we spoke of earlier: no more excuses.

“The future belongs to those who prepare for it today.” – Malcolm X

Your brain has the capacity to achieve way beyond what was ever thought possible. So now is the time to break out of your limited thinking and start dreaming big and imagining unlimited possibilities.

Becoming successful is not impossible.

It is a choice you make through a decision. Every day, step-by-step, you may climb the mountain of success if you’ve decided to do so, if you’re committed to accomplish what the others think impossible.

Design your future now.

Prepare to receive what you desire.

Thanks to the phenomenal advances made in cognitive science and the development of NLP (Neuro-Linguistic Programming), personal change, personal transformation, has come a very long way.

In fact, personal growth is no longer a mystery.

NLP has brought to light that change, transformation and growth can be fast, reliable, and even fun. It has shown us that we do not need to spend thousands of hours slaving away to increase our creative-thinking abilities.

By practicing a few simple exercises and applications, you can start your creative juices flowing, and you may even amaze yourself at the quality and quantity of good ideas that you can come up with to expedite your success.

It can allow you to achieve something you seek within days and months as opposed to years and decades. That’s the power of the progress science has made on how the brain works, and also how you can have your mind to be your best ally in achieving anything you want.

Learn to live as you like by no longer living as you dislike.

Are you ready to get on the road to success and fulfilment?

Bear in mind, much like everything else in life, success requires practice and massive, consistent action.

“Success doesn’t mean the absence of failures; it means the attainment of ultimate objectives. It means winning the war, not every battle.” – Edwin C Bliss

Hani Al-Qasem has been a self-improvement educator for more than 18 years.

You can download your copy of “Wealth Attraction: How To Reprogram Your Mind For More Money” FREE eBook where you can begin the automatic reprogramming of your brain for wealth, success, and abundance, in just six easy steps.

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